Pricing Strategy – Executive Education and Management Training

In today’s hypercompetitive business environment, pricing is the strongest determinant of profit. Few firms, however, have developed a pricing strategy designed to capture the maximum revenue potential from their customers. This failure to address pricing in a systematic fashion can have an enormous negative impact on the firm’s bottom line. In an attempt to help companies address this glaring shortcoming in their strategy, the Pricing Group at Lancaster University Management School has built this website as part of an industry outreach and information dissemination effort. The goal is to address the paucity of pricing expertise and satisfy the growing need for information about pricing strategies.

In addition to the information on this website, we also offer executive education in the form of a Pricing Strategies and Revenue Management Seminar. The program introduces managers to the fundamentals of pricing, helping them to develop a framework that is applicable within the context of their industry. Participants acquire strategies, tools and best practices for rigorously tackling pricing issues at both strategic and tactical levels. They will also be able to systematically identify opportunities to boost their firm’s profits through improvements in pricing. Participants will leave the course with powerful insights into pricing issues and a new awareness of additional ways to drive business results via strategic pricing. The bottom line result is the ability to make more profitable pricing decisions for their companies.

While we are members of a leading research university, our expertise extends well beyond academic studies of pricing. We also work with firms facing pressing operational and strategic needs in the area of Pricing and Revenue Management. Our goal is to develop actionable solutions that can be implemented within a short time frame. We can tailor a consulting project or research collaboration research collaborations to meet your specific needs. Please click here to find out more.

We sincerely hope you will find this website useful and look forward to meeting you in one of our executive education seminars and workshops! We would also love to hear from you if you have any comments and questions regarding pricing strategies or any other related topics.

Disclaimer: Lancaster Executive LLC was spun out from Lancaster University
Management School in July 2008. While Lancaster Executive maintains close
ties to academia and the university, it operates independently now.